About the Department
B.Com Retail Marketing programme at SRCAS aims to make the students employable and impart industry-oriented training. It combines the fundamentals of Commerce with a detailed understanding of the retail industry. As the retail market landscape continues to evolve, retail marketing experts will remain in high demand, making this degree a promising choice for those seeking a rewarding and dynamic career in retail.
The outcome-based curriculum develops leadership, management skills and solid grounding in the principles of retail business including product development, advertising, pricing, marketing, consumer behaviour, logistics, and merchandism and store operations. Retail experience is highly valued especially in commission-based sales.
VISION
“To be a centre of excellence moulding holistic individuals and professionals/entrepreneurs for domestic and international retailing and cross-cultural business practices".
MISSION
“To equip the graduates with a sound knowledge in the principles of retail business, skillset and competitive advantage to thrive in the retail marketing system..”
Programmes Offered by the Department
- B.Com with Retail Marketing
PROGRAMME EDUCATIONAL OBJECTIVES
- Graduates will possess in-depth knowledge and expertise in core commerce subjects, enabling them to excel in their chosen careers or pursue further education.
- Graduates will demonstrate proficiency in applying technological tools and methodologies to analyse business data, solve problems, and enhance organizational efficiency.
- Graduates will contribute positively to society and the economy by integrating social responsibility, ethical practices, and sustainability principles into their professional roles and decision-making processes.
PROGRAMME OUTCOMES
Upon the completion of the programme, the students will be able to
- Demonstrate comprehensive domain knowledge in areas such as accounting, finance, management, marketing, and business law.
- Apply problem-solving techniques and creativity to address complex business challenges and opportunities.
- Utilize technology effectively for data analysis, financial modelling, and business decision-making.
- Communicate proficiently in English, both orally and in writing, in professional business contexts.
- Demonstrate leadership skills through effective team management, decision-making, and strategic planning.
- Advocate and apply principles of environmental sustainability in business practices and decision-making processes.
- Embrace and promote cultural diversity, understanding its impact on global business practices and strategies.
- Adhere to professional ethics, integrity, and social responsibility in business interactions and decision-making.
- Engage in lifelong learning and professional development to adapt to evolving business environments and industry trends.
Associate Professor & Head
Dr.D.MoorthyM.Com.,M.Phil.,MBA,PGDCA,Ph.D View Profile
Associate Professor
Dr.A.RamyaM.Com.,M.Phil.,PGDCA.,Ph.D View Profile
Assistant Professors
Dr.J.Deepak KumarMCom-FCA,MBA,ADSPM.,Ph.D View Profile
Ms.K.M.AnithaMCom-FCA,M.Phil, View Profile
Dr.R.SrikalaMComCA.,Ph.D View Profile
