Research

Prioritized Research Areas and Experts

SNo. Name Guide Approval No Department Prioritized Research Areas
1 Dr.J.Bamini 24194/A2/2020&21/02/2020 MBA HR
2 Dr.Premanand 19477/A&B-GR/2023&11/12/2023 MBA HR
3 Dr.R.Divya 10451/CRE 5/2021 & 23/09/2021 MBA Finance & Marketing
4 Dr.Merciline Anitha 3984-2/A2/2019 & 02/04/2019 MBA Marketing
5 Dr.Mythili 22185/CRE 5/2022 & 23/12/2022 MBA HR
6 Dr.Amsaveni 22186/CRE 5/2022 & 23/12/2022 MBA Finance & Marketing
7 Dr.K.Sabarinathan 10345/CRE 5/2021 & 30/05/2022 BBA Finance & Marketing
8 Dr.S.Jothilatha 8721-2/A2/2019 & 27/05/2019 BBA HR
9 Dr.K.Gunaseelaprabhu 5515/A2/2017 & 10/04/2017 BBA-CA Marketing
10 Dr.S.Dinesh 1241/CRE 5/2023 & 03/10/2023 BBA-CA HR
11 Dr.R.Deepa 1489/A5-GR/2024 & 24/05/2024 BBA-CA Finance & Marketing
12 Dr.G.Sivakumar 19414/A2/2020 & 28/11/2020 BBA-Logistics Marketing
13 Dr.N.Farida Begum 12689/CRE 5/2022 & 29/09/2022 BBA-Logistics HR
14 Dr.T.Nagaprakash 21087/CRE 5/2021 & 27/05/2022 BBA Marketing
15 Dr.R.Jaishankar 14426/CRE 5/2021 & 30/05/2022 BBA HR
16 Dr.V.Sudha 1003/CRE 5/2023 & 21/02/2023 BBA HR

Research Scholars

2024

S.No. Name of the Candidate Subject Date of Registration Title of the Thesis Name of the Guide Date of Submission Date of Award FT/PT View
1 D.Caroline Rebecca MBA 01.07.2019 INFLUENCE OF ONLINE FOOD DELIVERY COMPANIES TOWARDS CONSUMERS CULTURAL CHANGE WITH REFERENCE TO COIMBATORE CITY Dr.D.Divya Dec 2023 24.04.2024 PT Provisional
2 R.Priyadharshini MBA 01.01.2021 WORK LIFE BALANCE AND JOB SATISFACTION OF DOCTORS IN PRIVATE HOSPITALS IN COIMBATORE CITY Dr.R.Divya Dec 2023 10.06.2024 FT Provisional
3 T P Padmaja MBA 01.07.2019 THE INFLUENCE OF NUDGING IN DECESION MAKING PROCESS OF CONSUMERS WHILE PURCHASING ORGANIC FRUITS AND VEGETABLES WITH SPECIAL REFERENCE TO ERNAKULAM CITY Dr.J.Bamini March 2024 12.07.2024 PT Provisional

2023

S.No. Name of the Candidate Subject Date of Registration Title of the Thesis Name of the Guide Date of Submission Date of Award FT/PT View
1 N.Sampath Kumar MBA 01.11.2016 IMPACT OF TRAINING AND DEVELOPMENT IN ENGINEERING INDUSTRY OF COIMBATORE Dr.K.Gunaseelaprabhu Sep 2022 04.01.2023 PT Provisional
2 K S Raguram MBA 01.11.2016 IMPLEMENTATION OF LEVEL LOADING(HEIJUNKA) IN MANUFACTURING FIRMS IN COIMBATORE Dr.K.Gunaseelaprabhu Sep 2022 05.01.2023 PT Provisional
3 P Swathi MBA 01.07.2019 IMPACT OF SOCIAL MEDIA ON TRAVEL DECISION MAKING PROCESS IN COIMBATORE CITY Dr.J.Bamini January 2023 16.06.2023 FT Provisional
4 N Chellam MBA 01.11.2017 WORKPLACE AND ITS IMPACT ON BEHAVIOURAL ASPECTS AMONG EMPLOYEES OF SELECT IT AND ITES SECTOR Dr.R.Divya January 2023 17.06.2023 PT Provisional
5 N Arun MBA 01.10.2019 ENTRY LEVEL EMPLOYABILITY SKILLS AND JOB OPPORTUNITIES IN COIMBATORE Dr.Merceline Anitha April 2023 31.07.2023 FT Provisional
6 L Venkatesan MBA 01.10.2019 CONSUMER INTENTION AND LOYALTY OF BUYING GREEN PRODUCTS WITH REFERENCE TO COIMBATORE DISTRICT Dr.Merceline Anitha May 2023 05.08.2023 FT Provisional
7 C K Ponni MBA 01.07.2019 A STUDY ON CHALLENGES AND SOLUTIONS OF LABOUR MIGRATION TO KERALA Dr.Merceline Anitha April 2023 05.08.2023 FT Provisional
8 M Karthika MBA 01.07.2019 ORGANISATIONAL PERFORMANCE AND EFFECTS OF EMPLOYEES TURNOVER Dr.Merceline Anitha April 2023 04.08.2023 PT Provisional

2022

S.No. Name of the Candidate Subject Date of Registration Title of the Thesis Name of the Guide Date of Submission Date of Award FT/PT View
1 J.Ramya MBA 01.11.2017 CONSUMER BELIEFS AND BEHAVIOURAL INTENTION TOWARDS ORGANIC FOODS IN COIMBATORE CITY Dr.K.Gunaseelaprabhu Nov 2022 08.11.2022 PT Provisional
2 B Subathra Devi MBA August 2016 CONSUMER ADOPTION OF ORGANIC FOOD PRODUCTS, ITS DRIVERS AND BARRIERS – A STUDY OF COIMBATE MARKET Dr R Chitra Nov 2022 23.11.2022 PT Provisional

2021

S.No. Name of the Candidate Subject Date of Registration Title of the Thesis Name of the Guide Date of Submission Date of Award FT/PT View
1 G.Anil Kumar MBA – IMPACT OF INTERNATIONAL TRADE FAIRS IN EXPORT PROMOTION – A STUDY WITH SPECIAL REFERENCE TO INDIAN LEATHER INDUSTRY Dr.V.Latha Oct 2020 02.08.2021 PT –

2019

S.No. Name of the Candidate Subject Date of Registration Title of the Thesis Name of the Guide Date of Submission Date of Award FT/PT
1 D.Deepa MBA 01.11.2011 INVESTORS ATTITUDE TOWARDS GOLD EXCHANGE TRADED FUND IN STOCK MARKET Dr.V.Latha Dec 2017 29.11.2019 PT
2 Shobana MBA 01.07.2015 CONSUMER BUYING BEHAVIOUR AT SHOPPING MALLS Dr.V.Latha Nov 2018 22.11.2019 PT

Funds Received from External Agencies

Department Year Agency Amount Purpose
MBA 2017 AICTE 5,00,000 Conducting FDP For 15 days in research  methods  for Social Science
MBA 2023-2024 DST 1,00,000 Conducting Women Entrepreneurship Development Program

Research Projects NIL

Department Year Name of the Project End User / Beneficiary

Research Awards Received by Faculty : Nil

SNo. Year Faculty Name Award

Patents NIL

Year Department Inventor Title of the Project Application No. Date of Filing Date of Publication

Consultancy Projects

Department Year Principal Investigator Title of the Project Funding Agency Date of Sanction Fund Received Status
MBA 2023-2024 Dr J Bamini, Dr D Mythili & Dr N Farida Begum Management Process KTM (Eagle Motors) 15.03.2024 3,500 Approved
MBA 2023-2024 Dr N Amsaveni, Dr B Merceline Anitha & Dr D Divya Event Management Sree Sowdambigai Handloom (Weavers Society) 15.03.2024 4,000 Approved
MBA 2024-2025 Dr J Bamini, Dr D Mythili & Ms C Ranganayaki Sales Promotion Royal Enfield, White Leaf, O2 Herbals, Hosanna Tours &mTravels, Green Trends 15.08.2024 7,000 Approved
MBA 2024-2025 Dr N Amsaveni, Dr B Merceline Anitha, Dr D Divya & R Jayshree Marketing Strategies RK Mobiles 15.08.2024 3,000 Approved
MBA 2024-2025 Dr N Prem Anand, Mr N Ilango & Dr V Sathish Kumar Strategic Management Crafty Vok 15.08.2024 3,000 Approved

Publication by Faculty members

Department Name: Management

SNo. Author Name Title of the Paper Publisher Name of the Journal Volume, Issue, Page No. Month/Year ISSN

M. Phil & Ph.D Scholars

No. of M.Phil Graduates Produced in the past five years

Name of the Department               FT/PT Year
2013 2014 2015 2016 2017
MBA FT 5 2 3
PT 2 4 1 2
  Ph.D Produced in the past five years
Name of the Department FT/PT                Year
2013 2014 2015 2016 2017
MBA                PT 1 1 3 1 1
            FT 1
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